02119 a2200409 4500 20250526161926.0 250430042023GB 82 eng 9781032346793 BC Taylor & Francis GBP 41.99 BB 01 eng UY thema UTF thema KJSA thema KJC thema UY bic UTF bic KJSA bic KJC bic BUS000000 bisac BUS042000 bisac BUS043000 bisac BUS043020 bisac BUS043060 bisac BUS058000 bisac BUS083000 bisac 658.872 bisac Agata Krowinska 330 Digital Content Marketing Creating Value in Practice 1 Oxford Routledge 20231123 240 p Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions. Christof Backhaus A01 331 Benjamin Becker A01 332 Fabian Bosser A01 333 10244 10244