01804    a2200337   4500001001100000005001700011008004000028020001800068037003600086040000700122041000800129072001600137072001500153072001500168072001600183072001400199072001300213072001300226072001300239072001400252072001100266072002100277072002100298072002800319100001400347245003700361250000600398260003200404300001000436520102000446103209259920250317100350.0250312042021GB        4           eng    a9781032092591  bTaylor & FranciscGBP 21.99fBB  a01  aeng7 aJBCT2thema7 aKNT2thema7 aKCP2thema7 aJPWC2thema7 aNH2thema7 aJFD2bic7 aKNT2bic7 aKCP2bic7 aJPVL2bic7 aH2bic7 aPOL0650002bisac7 aSOC0520002bisac7 a338.7610250409732bisac1 aMicky Lee10aAlphabetbThe Becoming of Google  a1  aOxfordbRoutledgec20210630  a124 p  bGoogle is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.