01829 a2200349 4500 1032092599 20250317100350.0 250312042021GB 4 eng 9781032092591 Taylor & Francis GBP 21.99 BB 01 eng JBCT thema KNT thema KCP thema JPWC thema NH thema JFD bic KNT bic KCP bic JPVL bic H bic POL065000 bisac SOC052000 bisac 338.761025040973 bisac Micky Lee Alphabet The Becoming of Google 1 Oxford Routledge 20210630 124 p Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet. 105 105