03068 a2200445 4500 20250526161932.0 250430042023GB 10 eng 9780367625597 BB Taylor & Francis GBP 130.00 BB 01 eng JBCC1 thema JHMC thema TDCT thema KND thema KNS thema RGC thema JHBS thema KNP thema NH thema JFCA bic JHMC bic TDCT bic KNDF bic KNSJ bic RGC bic JHBS bic KNSG bic KNSH bic H bic BUS081000 bisac 338.4766342 bisac Wesley Shumar 910 Producing and Consuming the Craft Beer Movement 1 Oxford Routledge 20230331 152 p Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well. Tyson Mitman A01 911 10575 10575