03068    a2200445   450000500170000000800410001702000220005803700370008004000070011704100080012407200170013207200160014907200160016507200150018107200150019607200150021107200160022607200150024207200140025707200140027107200140028507200140029907200140031307200140032707200130034107200140035407200140036807200140038207200110039607200210040707200230042810000230045124500520047425000060052626000320053230000100056452020040057470000270257899900170260520250526161932.0250430042023GB        10           eng    a9780367625597qBB  bTaylor & FranciscGBP 130.00fBB  a01  aeng7 aJBCC12thema7 aJHMC2thema7 aTDCT2thema7 aKND2thema7 aKNS2thema7 aRGC2thema7 aJHBS2thema7 aKNP2thema7 aNH2thema7 aJFCA2bic7 aJHMC2bic7 aTDCT2bic7 aKNDF2bic7 aKNSJ2bic7 aRGC2bic7 aJHBS2bic7 aKNSG2bic7 aKNSH2bic7 aH2bic7 aBUS0810002bisac7 a338.47663422bisac1 aWesley Shumar991010aProducing and Consuming the Craft Beer Movement  a1  aOxfordbRoutledgec20230331  a152 p  bProducing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.1 aTyson Mitman4A019911  c10575d10575