01723 a2200325 4500 20250526161936.0 250430042023GB eng 9781032496436 BC Taylor & Francis GBP 32.99 BB 01 eng KJVS thema KC thema KJH thema KJQ thema KJVS bic KC bic KJH bic KJQ bic BUS025000 bisac BUS060000 bisac BUS000000 bisac 658.0220994 bisac John W. English 1236 Unlocking Small Business Ideas An Australian Guide 1 Oxford Routledge 20230601 170 p An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to: Look for new small business ideas. Evaluate ideas for their commercial potential. Unlock the strategies that turn an idea into a business. English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19. This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses. 10742 10742