01723    a2200325   450000500170000000800390001702000220005603700360007804000070011404100080012107200160012907200140014507200150015907200150017407200140018907200120020307200130021507200130022807200210024107200210026207200210028307200230030410000260032724500560035325000060040926000320041530000100044752009230045799900170138020250526161936.0250430042023GB                   eng    a9781032496436qBC  bTaylor & FranciscGBP 32.99fBB  a01  aeng7 aKJVS2thema7 aKC2thema7 aKJH2thema7 aKJQ2thema7 aKJVS2bic7 aKC2bic7 aKJH2bic7 aKJQ2bic7 aBUS0250002bisac7 aBUS0600002bisac7 aBUS0000002bisac7 a658.02209942bisac1 aJohn W. English9123610aUnlocking Small Business IdeasbAn Australian Guide  a1  aOxfordbRoutledgec20230601  a170 p  bAn idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to: Look for new small business ideas. Evaluate ideas for their commercial potential. Unlock the strategies that turn an idea into a business. English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19. This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.  c10742d10742