TY  - GEN
AU  - Rosemary Rice McCormick
TI  - Marketing Cultural and Heritage Tourism: A World of Opportunity
SN  - 9781611328776
PY  - 2014///0115
CY  - Oxford
PB  - Routledge
N2  - Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award
ER  -