01903 a2200409 4500 1134506406 20250317100407.0 250312042014GB 78 eng 9781134506408 Taylor & Francis GBP 55.99 BB 01 eng KJMP thema KJMV7 thema TNK thema KJS thema KJMV5 thema KNJ thema TBC thema KJMP bic KJMV7 bic TNK bic KJS bic KJMV5 bic KNJC bic TBC bic BUS043000 bisac BUS000000 bisac BUS101000 bisac 658.8 bisac Hedley Smyth Market Management and Project Business Development 1 Oxford Routledge 20140925 336 p Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry. 1864 1864