01903    a2200409   4500001001100000005001700011008004100028020001800069037003600087040000700123041000800130072001600138072001700154072001500171072001500186072001700201072001500218072001500233072001400248072001500262072001300277072001300290072001500303072001400318072001300332072002100345072002100366072002100387072001700408100001700425245005500442250000600497260003200503300001000535520093300545999001501478113450640620250317100407.0250312042014GB        78           eng    a9781134506408  bTaylor & FranciscGBP 55.99fBB  a01  aeng7 aKJMP2thema7 aKJMV72thema7 aTNK2thema7 aKJS2thema7 aKJMV52thema7 aKNJ2thema7 aTBC2thema7 aKJMP2bic7 aKJMV72bic7 aTNK2bic7 aKJS2bic7 aKJMV52bic7 aKNJC2bic7 aTBC2bic7 aBUS0430002bisac7 aBUS0000002bisac7 aBUS1010002bisac7 a658.82bisac1 aHedley Smyth10aMarket Management and Project Business Development  a1  aOxfordbRoutledgec20140925  a336 p  bMarket Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.  c1864d1864