01680    a2200301   4500001001100000005001700011008003900028020001800067037003600085040000700121041000800128072001500136072001500151072001400166072001300180072001300193072001200206072002100218072002100239072001900260100002600279245004100305250000600346260003900352300001000391520096200401999001501363113568413820250317100408.0250312041998GB                   eng    a9781135684136  bTaylor & FranciscGBP 74.99fBB  a01  aeng7 aJMB2thema7 aGPS2thema7 aKJ2thema7 aJMB2bic7 aGPS2bic7 aKJ2bic7 aBUS0410002bisac7 aPSY0000002bisac7 a650.0722bisac1 aGeorge A. Marcoulides10aModern Methods for Business Research  a1  aOxfordbPsychology Pressc19980301  a448 p  bThis volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.  c1979d1979