02508 a2200529 4500001001100000005001700011008004100028020001800069037003600087040000700123041000800130072001600138072001500154072001600169072001400185072001500199072001500214072001500229072001400244072001600258072001600274072001400290072001300304072001300317072001400330072001200344072001300356072001300369072001300382072001100395072001300406072001400419072001200433072002100445072002100466072002100487072002100508072002100529072001800550100001900568245007500587250000600662260003200668300001000700520125300710999001501963113840032720250317100409.0250312042016GB 90 eng  a9781138400320 bTaylor & FranciscGBP 42.99fBB a01 aeng7 aJBCT2thema7 aJHB2thema7 aJBSD2thema7 aTN2thema7 aAMA2thema7 aRPC2thema7 aRGC2thema7 aNH2thema7 aJBCC2thema7 aJHMC2thema7 aGT2thema7 aJFD2bic7 aJHB2bic7 aJFSG2bic7 aTN2bic7 aAMA2bic7 aRPC2bic7 aRGC2bic7 aH2bic7 aJFC2bic7 aJHMC2bic7 aGT2bic7 aSOC0260302bisac7 aSOC0020102bisac7 aSOC0190002bisac7 aSOC0220002bisac7 aSOC0520002bisac7 a711.572bisac1 aZlatan Krajina10aNegotiating the Mediated CitybEveryday Encounters with Public Screens a1 aOxfordbRoutledgec20161027 a240 p bThis book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which are increasingly mobile, public art uses screens to interrogate urban change, while postmodern architecture finds electronic imagery a suitable tool of expression. Traditionally, urban sociology research has assumed that people seek to filter urban stimuli, but recent accounts of public screens suggest producers design and position display interfaces site-specifically, so as to engage with those moving past. This study offers insight both into the dynamics of actual encounters and into the long-term process of how people learn to live with repeated invitations to consume media in public spaces. The book includes four cases: street advertising, underground transport advertising, and installation art in London (UK) and media façade architecture in Zadar (Croatia). Krajina shows that maintaining familiarity with everyday surroundings in media cities that change beyond citizens' control is a temporary achievement--and a recursive struggle. c2070d2070