02284 a2200457 4500 0367426315 20250317100412.0 250312042021GB 156 eng 9780367426316 Taylor & Francis GBP 58.99 BB 01 eng GTC thema KJSA thema KJSP thema NH thema JBCT thema KNTP2 thema KNT thema GTC bic KJSA bic KJSP bic H bic JFD bic KNTJ bic KNTY bic BUS052000 bisac BUS002000 bisac BUS043000 bisac LAN004000 bisac 658.802 bisac Derina Holtzhausen Principles of Strategic Communication 1 Oxford Routledge 20210709 342 p Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316. Jami Fullerton A01 Bobbi Kay Lewis A01 Danny Shipka A01 2424 2424