02284    a2200457   4500001001100000005001700011008004200028020001800070037003600088040000700124041000800131072001500139072001600154072001600170072001400186072001600200072001700216072001500233072001300248072001400261072001400275072001100289072001300300072001400313072001400327072002100341072002100362072002100383072002100404072001900425100002300444245004200467250000600509260003200515300001000547520118300557700002401740700002501764700002201789999001501811036742631520250317100412.0250312042021GB        156           eng    a9780367426316  bTaylor & FranciscGBP 58.99fBB  a01  aeng7 aGTC2thema7 aKJSA2thema7 aKJSP2thema7 aNH2thema7 aJBCT2thema7 aKNTP22thema7 aKNT2thema7 aGTC2bic7 aKJSA2bic7 aKJSP2bic7 aH2bic7 aJFD2bic7 aKNTJ2bic7 aKNTY2bic7 aBUS0520002bisac7 aBUS0020002bisac7 aBUS0430002bisac7 aLAN0040002bisac7 a658.8022bisac1 aDerina Holtzhausen10aPrinciples of Strategic Communication  a1  aOxfordbRoutledgec20210709  a342 p  bDesigned to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.1 aJami Fullerton4A011 aBobbi Kay Lewis4A011 aDanny Shipka4A01  c2424d2424