01937 a2200361 4500 1138777250 20250317100414.0 250312042014GB 46 eng 9781138777255 Taylor & Francis GBP 49.99 BB 01 eng SCBM thema KNS thema SCBB thema WSBM bic KNSP bic WSBB bic BUS000000 bisac BUS081000 bisac SPO000000 bisac SPO068000 bisac 796.8 bisac Leigh Robinson Routledge Handbook of Sport Management 1 Oxford Routledge 20140328 492 p The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport. Packianathan Chelladurai B01 Guillaume Bodet B01 Paul Downward B01 2742 2742