01937 a2200361 4500001001100000005001700011008004100028020001800069037003600087040000700123041000800130072001600138072001500154072001600169072001400185072001400199072001400213072002100227072002100248072002100269072002100290072001700311100001900328245004300347250000600390260003200396300001000428520104000438700003401478700002501512700002301537999001501560113877725020250317100414.0250312042014GB 46 eng  a9781138777255 bTaylor & FranciscGBP 49.99fBB a01 aeng7 aSCBM2thema7 aKNS2thema7 aSCBB2thema7 aWSBM2bic7 aKNSP2bic7 aWSBB2bic7 aBUS0000002bisac7 aBUS0810002bisac7 aSPO0000002bisac7 aSPO0680002bisac7 a796.82bisac1 aLeigh Robinson10aRoutledge Handbook of Sport Management a1 aOxfordbRoutledgec20140328 a492 p bThe Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.1 aPackianathan Chelladurai4B011 aGuillaume Bodet4B011 aPaul Downward4B01 c2742d2742