02367 a2200433 4500 113857161X 20250317100415.0 250312042019GB 122 eng 9781138571617 Taylor & Francis GBP 215.00 BB 01 eng SCBM thema KNS thema KJ thema JHB thema JBSF1 thema WSBM bic KNSP bic KJ bic JHB bic JFSJ1 bic KNSJ bic BUS000000 bisac BUS109000 bisac GAM013000 bisac SOC028000 bisac SPO000000 bisac SPO068000 bisac TRV026080 bisac 796.082 bisac Nancy Lough Routledge Handbook of the Business of Women's Sport 1 Oxford Routledge 20190531 556 p Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies. Andrea N. Geurin B01 2746 2746