02367    a2200433   4500001001100000005001700011008004200028020001800070037003700088040000700125041000800132072001600140072001500156072001400171072001500185072001700200072001400217072001400231072001200245072001300257072001500270072001400285072002100299072002100320072002100341072002100362072002100383072002100404072002100425072001900446100001600465245005600481250000600537260003200543300001000575520130700585700002601892999001501918113857161X20250317100415.0250312042019GB        122           eng    a9781138571617  bTaylor & FranciscGBP 215.00fBB  a01  aeng7 aSCBM2thema7 aKNS2thema7 aKJ2thema7 aJHB2thema7 aJBSF12thema7 aWSBM2bic7 aKNSP2bic7 aKJ2bic7 aJHB2bic7 aJFSJ12bic7 aKNSJ2bic7 aBUS0000002bisac7 aBUS1090002bisac7 aGAM0130002bisac7 aSOC0280002bisac7 aSPO0000002bisac7 aSPO0680002bisac7 aTRV0260802bisac7 a796.0822bisac1 aNancy Lough10aRoutledge Handbook of the Business of Women's Sport  a1  aOxfordbRoutledgec20190531  a556 p  bCombining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.1 aAndrea N. Geurin4B01  c2746d2746