02042    a2200337   4500001001100000005001700011008003900028020001800067037003600085040000700121041000800128072001500136072001500151072001400166072001300180072001300193072001200206072002100218072002100239072002100260072002100281072002100302072001800323100002600341245007800367250000600445260003200451300001000483520117800493700003301671178353063420250317100418.0250312042014GB                   eng    a9781783530632  bTaylor & FranciscGBP 39.99fBB  a01  aeng7 aKJS2thema7 aKJJ2thema7 aRN2thema7 aKJS2bic7 aKJJ2bic7 aRN2bic7 aBUS0000002bisac7 aBUS0080002bisac7 aBUS0250002bisac7 aDES0050002bisac7 aDES0130002bisac7 a338.042bisac1 aMiguel Angel Gardetti10aSustainable Luxury and Social EntrepreneurshipbStories from the Pioneers  a1  aOxfordbRoutledgec20140515  a168 p  bLuxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.1 aMaría Eugenia Girón4B01