01659 a2200337 4500 1351730495 20250317100356.0 250312042018GB 74 eng 9781351730495 Taylor & Francis GBP 43.99 BB 01 eng KJQ thema KJVS thema KJMV6 thema KJQ bic KJVS bic KJMV6 bic BUS060000 bisac BUS019000 bisac BUS072000 bisac BUS000000 bisac 658.575 bisac Mary Haropoulou Decision-making for New Product Development in Small Businesses 1 Oxford Routledge 20181207 180 p What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data. Clive Smallman A01 726 726