02445    a2200337   4500001001100000005001700011008003900028020001800067037003600085040000700121041000800128072001700136072001600153072001600169072001400185072001400199072001400213072001400227072001100241072002100252072002100273072002200294100001800316245008100334250000600415260003200421300001000453520160600463700002302069999001502092131701441320250317111640.0250312042016GB                   eng    a9781317014416  bTaylor & FranciscGBP 29.99fBB  a01  aeng7 aJBCC12thema7 aJHBS2thema7 aJHBA2thema7 aNH2thema7 aJFCA2bic7 aJHBS2bic7 aJHBA2bic7 aH2bic7 aPER0100002bisac7 aSOC0260002bisac7 a791.4509412bisac1 aRaymond Boyle10aTelevision EntrepreneursbSocial Change and Public Understanding of Business  a1  aOxfordbRoutledgec20160303  a184 p  bWith business seemingly everywhere on television, from the risks of the retail and restaurant trade to pitching for investment or competing to become the next 'apprentice', The Television Entrepreneurs  draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business.     Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, this book examines our changing relationship with entrepreneurship and the role played by television in shaping our understanding of the world of business.  The book identifies the key structural shifts in both the television industry and the wider economy that account for these changing representations, whilst examining the extent to which television's developing interest in business and entrepreneurial issues is simply a response to wider social and economic change in society.  Does a more commercial and competitive television marketplace, for instance, mean that the medium itself, through a particular focus on drama, entertainment and performance, now plays a key role in re-defining how society frames its engagements with business, finance, entrepreneurship, risk and wealth creation?    Mapping the narratives of entrepreneurship constructed by television and analysing the context that produces them, The Television Entrepreneurs investigates how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.1 aLisa W. Kelly4A01  c7509d7509