Jean-Paul Gaudilliere <br/><br/>
Development of Scientific Marketing in the Twentieth Century  Research for Sales in the Pharmaceutical Industry 

 - 1 
 - Oxford  Routledge  20170207 
 - 288 p 
<br/><br/> The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. 
<br/><br/><label>ISBN: </label>9781138630116 
<br/><br/><label>Source: </label> Taylor & Francis  GBP 62.99  BB