TY  - GEN
AU  - Jean-Paul Gaudilliere
TI  - Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
SN  - 9781138630116
PY  - 2017///0207
CY  - Oxford
PB  - Routledge
N2  - The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America
ER  -