02188    a2200385   4500001001100000005001700011008004100028020002200069037003600091040000700127041000800134072001500142072001600157072001600173072001500189072001400204072001700218072001300235072001400248072001300262072001300275072001100288072001400299072002100313072002100334072002100355072001700376100001600393245011100409250000600520260003200526300001000558520121900568999001501787104030819820250328151427.0250324022025GB        90           eng    a9781040308196qEA  bTaylor & FranciscGBP 64.99fBB  a01  aeng7 aGTC2thema7 aKJSP2thema7 aJBCT2thema7 aKJK2thema7 aNH2thema7 aKNTP22thema7 aGTC2bic7 aKJSP2bic7 aJFD2bic7 aKJK2bic7 aH2bic7 aKNTJ2bic7 aBUS0520002bisac7 aBUS0350002bisac7 aLAN0040002bisac7 a659.22bisac1 aKara Alaimo10aPitch, Tweet, or Engage on the StreetbHow to Practice Global Public Relations and Strategic Communication  a3  aOxfordbRoutledgec20250228  a380 p  bThe third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns. Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries. This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets. Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221  c8633d8633