000			01660nam a2200253 i 4500
001			9789811276057
005			20250414083508.0
008			240416t2023 xxu e 001 0 eng
020			_a9789811276057
037			_bWorld Scientific Publishing _cUSD 128.00
037			_fBB
041			_aeng
072		7	_aBUS043000 _2bisacsh
100	1		_4B01 _aBrennan, Linda
245	1	0	_aBeyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
260	2		_bWorld Scientific _c2023
520			_bMarketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
521			_aProfessional and scholarly
540			_aFor sale with non-exclusive rights _bWORLD
700	1		_4B01 _aChorazy, Ella
700	1		_4B01 _aJackson, Michaela
700	1		_4B01 _aKubacki, Krzysztof
700	1		_4B01 _aParker, Lukas
999			_c10006 _d10006