000			02113nam a2200217 i 4500
001			9789811260278
005			20250414083508.0
008			240416t2023 xxu e 001 0 eng
020			_a9789811260278
037			_bWorld Scientific Publishing _cUSD 48.00
037			_fBB
041			_aeng
072		7	_aBUS025000 _2bisacsh
100	1		_4A01 _aBoh, Wai Fong
245	1	0	_aIdentifying Business Opportunities Through Innovation
260	2		_bWorld Scientific _c2023
520			_bIf you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager looking to innovate and improve your offerings, you will likely find some useful tips in this book.This book aims to guide entrepreneurs and managers on how to go about identifying business opportunities through innovation. It presents lessons and insights gleaned from original research, conducted amongst hundreds of global entrepreneurs, that explored how they went about identifying business opportunities and developing effective business strategies. Besides appropriate business examples from around the world that illustrate some important principles of ideation and execution, we also discuss how companies transform themselves in the face of challenges and difficulties.This book will equip aspiring entrepreneurs and business managers as well as students of entrepreneurship with the necessary skill sets to emerge successful in this turbulent economic climate. Effective tips on identifying potential business opportunities, systematic steps for developing business ideas, as well as strategies for sustaining a business through the adoption of emerging technologies are covered with examples in the book.In these pandemic ridden times, this book will no doubt be a useful resource for entrepreneurs and managers looking to ride out the key challenges and emerge as survivors.
521			_aProfessional and scholarly
540			_aFor sale with non-exclusive rights _bWORLD
700	1		_4A01 _aRavindran, Thara
999			_c10018 _d10018