| 000 | 02119 a2200409 4500 | ||
|---|---|---|---|
| 005 | 20250526161926.0 | ||
| 008 | 250430042023GB 82 eng | ||
| 020 |
_a9781032346793 _qBC |
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| 037 |
_bTaylor & Francis _cGBP 41.99 _fBB |
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| 040 | _a01 | ||
| 041 | _aeng | ||
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_a658.872 _2bisac |
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| 100 | 1 |
_aAgata Krowinska _9330 |
|
| 245 | 1 | 0 |
_aDigital Content Marketing _bCreating Value in Practice |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20231123 |
||
| 300 | _a240 p | ||
| 520 | _bDigital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions. | ||
| 700 | 1 |
_aChristof Backhaus _4A01 _9331 |
|
| 700 | 1 |
_aBenjamin Becker _4A01 _9332 |
|
| 700 | 1 |
_aFabian Bosser _4A01 _9333 |
|
| 999 |
_c10244 _d10244 |
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