| 000 | 01829 a2200349 4500 | ||
|---|---|---|---|
| 001 | 1032092599 | ||
| 005 | 20250317100350.0 | ||
| 008 | 250312042021GB 4 eng | ||
| 020 | _a9781032092591 | ||
| 037 |
_bTaylor & Francis _cGBP 21.99 _fBB |
||
| 040 | _a01 | ||
| 041 | _aeng | ||
| 072 | 7 |
_aJBCT _2thema |
|
| 072 | 7 |
_aKNT _2thema |
|
| 072 | 7 |
_aKCP _2thema |
|
| 072 | 7 |
_aJPWC _2thema |
|
| 072 | 7 |
_aNH _2thema |
|
| 072 | 7 |
_aJFD _2bic |
|
| 072 | 7 |
_aKNT _2bic |
|
| 072 | 7 |
_aKCP _2bic |
|
| 072 | 7 |
_aJPVL _2bic |
|
| 072 | 7 |
_aH _2bic |
|
| 072 | 7 |
_aPOL065000 _2bisac |
|
| 072 | 7 |
_aSOC052000 _2bisac |
|
| 072 | 7 |
_a338.761025040973 _2bisac |
|
| 100 | 1 | _aMicky Lee | |
| 245 | 1 | 0 |
_aAlphabet _bThe Becoming of Google |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20210630 |
||
| 300 | _a124 p | ||
| 520 | _bGoogle is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet. | ||
| 999 |
_c105 _d105 |
||