000 01987 a2200313 4500
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008 250430042020GB 230 eng
020 _a9780367356064
_qBC
037 _bTaylor & Francis
_cGBP 115.00
_fBB
040 _a01
041 _aeng
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100 1 _aGeorge Foster
_91109
245 1 0 _aSports Business Management
_bDecision Making Around the Globe
250 _a2
260 _aOxford
_bRoutledge
_c20200810
300 _a626 p
520 _bThis new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
700 1 _aNorm O'Reilly
_4A01
_91110
700 1 _aAntonio Dávila
_4A01
_91111
999 _c10676
_d10676