000 01723 a2200325 4500
005 20250526161936.0
008 250430042023GB eng
020 _a9781032496436
_qBC
037 _bTaylor & Francis
_cGBP 32.99
_fBB
040 _a01
041 _aeng
072 7 _aKJVS
_2thema
072 7 _aKC
_2thema
072 7 _aKJH
_2thema
072 7 _aKJQ
_2thema
072 7 _aKJVS
_2bic
072 7 _aKC
_2bic
072 7 _aKJH
_2bic
072 7 _aKJQ
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072 7 _aBUS025000
_2bisac
072 7 _aBUS060000
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072 7 _aBUS000000
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072 7 _a658.0220994
_2bisac
100 1 _aJohn W. English
_91236
245 1 0 _aUnlocking Small Business Ideas
_bAn Australian Guide
250 _a1
260 _aOxford
_bRoutledge
_c20230601
300 _a170 p
520 _bAn idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to: Look for new small business ideas. Evaluate ideas for their commercial potential. Unlock the strategies that turn an idea into a business. English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19. This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.
999 _c10742
_d10742