000			02082cam a2200409 i 4500
001			19657681
003			OSt
005			20251013111259.0
008			170523s2018 pau b 001 0 eng
010			_a 2017012411
020			_a9781522529125 _qhardcover
020			_z9781522529132 (ebook)
035			_a19657681
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5413 _b.D75 2018
082	0	0	_a658.8/02 _223
245	0	0	_aDriving green consumerism through strategic sustainability marketing / _cFarzana Quoquab, Universiti Teknologi Malaysia, Malaysia, Ramayah Thurasamy, Universiti Sains Malaysia, Malaysia, Jihad Mohammad, Universiti Teknologi Malaysia, Malaysia.
264		1	_aHershey, PA : _bIGI Global, Disseminator of Knowledge, _c[2018]
300			_axx, 301 pages ; _c29 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aA volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series
504			_aIncludes bibliographical references (pages 251-293) and index.
520			_a"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- _cProvided by publisher.
650		0	_aGreen marketing.
650		0	_aConsumer behavior _xEnvironmental aspects.
650		0	_aEnvironmentalism.
650		0	_aConsumption (Economics) _xEnvironmental aspects.
700	1		_aQuoquab, Farzana, _d1978- _eeditor.
700	1		_aThurasamy, Ramayah, _d1964- _eeditor.
700	1		_aMohammad, Jihad, _d1970- _eeditor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c10803 _d10803