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008 190117t20192019nyua b 001 0 eng d
010 _a 2019946447
015 _aGBB9B6927
_2bnb
016 7 _a019454025
_2Uk
020 _a9781541724389
_q(hardcover)
020 _a1541724380
_q(hardcover)
035 _a(OCoLC)1082238653
040 _aYDX
_beng
_erda
_cYDX
_dBDX
_dUKMGB
_dOCLCO
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049 _aUPMM
050 4 _aBF637.C45
_bM355 2019
082 0 4 _a302.2
_223
100 1 _aMartin, Stephen
_c(Behavioral scientist),
_eauthor.
_4http://id.loc.gov/vocabulary/relators/aut
_0http://id.loc.gov/authorities/names/no2019153955
245 1 0 _aMessengers :
_bwho we listen to, who we don't, and why /
_cStephen Martin and Joseph Marks.
250 _aFirst US edition.
264 1 _aNew York :
_bPublicAffairs,
_c2019.
264 4 _c©2019
300 _avi, 328 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- The Curse of Cassandra -- PART ONE. Hard Messengers -- 1 Socio-Economic Position -- Fame, Fortune and Being Recognised without Being Recognised -- 2 Competence -- Expertise, Experience and Why Potential Beats Reality -- 3 Dominance -- Power, Superiority and When Command Trumps Compassion -- 4 Attractiveness -- Cute Babies, Beauty Taxes and the Upsides of Averageness -- PART TWO. Soft Messengers -- 5 Warmth -- Likeable Leaders, Humble Servants and When Cooperation Defeats Conflict -- 6 Vulnerability -- Self-Disclosures, Identifiable Victims and How Openness Can Unlock Closed Minds -- 7 Trustworthiness -- Core Principles, Conflicts of Interest and Those Who Are as Faithful as Their Options -- 8 Charisma -- Vision, Surgency and the Mystery of Magnetism -- ConclusionListening... Believing... Becoming .
520 _a"We live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do seemingly irrelevant details such as a person's appearance or financial status influence whether or not we trust what they are saying, regardless of their wisdom or foolishness? Stephen Martin and Joseph Marks compellingly explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself. Messengers influence business, politics, local communities, and our broader society. And Martin and Marks reveal the forces behind the most infuriating phenomena of our modern era, such as belief in fake news and how presidents can hawk misinformation and flagrant lies yet remain."--
_cProvided by publisher.
650 0 _aCommunication.
_0http://id.loc.gov/authorities/subjects/sh85029027
650 0 _aInfluence (Psychology)
_0http://id.loc.gov/authorities/subjects/sh85066123
650 7 _aPSYCHOLOGY / General.
_2bisacsh
650 7 _aCommunication.
_2fast
_0(OCoLC)fst00869952
650 7 _aInfluence (Psychology)
_2fast
_0(OCoLC)fst00972486
700 1 _aMarks, Joseph
_c(Behavioral scientist),
_eauthor.
_4http://id.loc.gov/vocabulary/relators/aut
_0http://id.loc.gov/authorities/names/no2019153837
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980 _a20200221
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