000			03108 a2200325 4500
001			1560247886
005			20250317100400.0
008			250312041995xx eng
020			_a9781560247883
037			_bTaylor & Francis _cGBP 61.99 _fBB
040			_a01
041			_aeng
072	7		_aTVB _2thema
072	7		_aKJMV7 _2thema
072	7		_aKJS _2thema
072	7		_aTVB _2bic
072	7		_aKJMV7 _2bic
072	7		_aKJS _2bic
072	7		_aTEC003000 _2bisac
072	7		_aBUS058000 _2bisac
072	7		_aSCI086000 _2bisac
072	7		_a338.194 _2bisac
100	1		_aErdener Kaynak
245	1	0	_aFood and Agribusiness Marketing in Europe
250			_a1
260			_bCRC Press _c19951220
300			_a228 p
520			_bThis groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
700	1		_aMatthew Meulenberg _4A01
999			_c1092 _d1092