000			01903 a2200409 4500
001			1134506333
005			20250317100407.0
008			250312042014GB 78 eng
020			_a9781134506330
037			_bTaylor & Francis _cGBP 55.99 _fBB
040			_a01
041			_aeng
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100	1		_aHedley Smyth
245	1	0	_aMarket Management and Project Business Development
250			_a1
260			_aOxford _bRoutledge _c20140925
300			_a336 p
520			_bMarket Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
999			_c1865 _d1865