000 01703 a2200373 4500
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008 250312042016GB eng
020 _a9781138256415
037 _bTaylor & Francis
_cGBP 56.99
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040 _a01
041 _aeng
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072 7 _a381.456870810941
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100 1 _aLaura Ugolini
245 1 0 _aMen and Menswear
_bSartorial Consumption in Britain 1880–1939
250 _a1
260 _aOxford
_bRoutledge
_c20161111
300 _a306 p
520 _bDespite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.
999 _c1917
_d1917