000 01384 a2200253 4500
001 1317464443
005 20250317100408.0
008 250312042015GB eng
020 _a9781317464440
037 _bTaylor & Francis
_cGBP 38.99
_fBB
040 _a01
041 _aeng
072 7 _aKNTP2
_2thema
072 7 _aKNTJ
_2bic
072 7 _aPOL016000
_2bisac
072 7 _aSOC052000
_2bisac
072 7 _a070.195
_2bisac
100 1 _aSusan Bridge
245 1 0 _aMonitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel
_bThe Brilliant Launch and Sudden Collapse of the Monitor Channel
250 _a1
260 _aOxford
_bRoutledge
_c20150520
300 _a264 p
520 _bIn her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
999 _c1996
_d1996