000			02083 a2200397 4500
001			1138306029
005			20250317100408.0
008			250312042017GB 32 eng
020			_a9781138306028
037			_bTaylor & Francis _cGBP 48.99 _fBB
040			_a01
041			_aeng
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100	1		_aCarolyn Handa
245	1	0	_aMultimediated Rhetoric of the Internet _bDigital Fusion
250			_a1
260			_aOxford _bRoutledge _c20170616
300			_a200 p
520			_bThis project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.
999			_c2016 _d2016