000 02507 a2200529 4500
001 1138400327
005 20250317100409.0
008 250312042016GB 90 eng
020 _a9781138400320
037 _bTaylor & Francis
_cGBP 42.99
_fBB
040 _a01
041 _aeng
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100 1 _aZlatan Krajina
245 1 0 _aNegotiating the Mediated City
_bEveryday Encounters with Public Screens
250 _a1
260 _aOxford
_bRoutledge
_c20161027
300 _a240 p
520 _bThis book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which are increasingly mobile, public art uses screens to interrogate urban change, while postmodern architecture finds electronic imagery a suitable tool of expression. Traditionally, urban sociology research has assumed that people seek to filter urban stimuli, but recent accounts of public screens suggest producers design and position display interfaces site-specifically, so as to engage with those moving past. This study offers insight both into the dynamics of actual encounters and into the long-term process of how people learn to live with repeated invitations to consume media in public spaces. The book includes four cases: street advertising, underground transport advertising, and installation art in London (UK) and media façade architecture in Zadar (Croatia). Krajina shows that maintaining familiarity with everyday surroundings in media cities that change beyond citizens' control is a temporary achievement--and a recursive struggle.
999 _c2070
_d2070