000			02284 a2200457 4500
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008			250312042021GB 156 eng
020			_a9780367426316
037			_bTaylor & Francis _cGBP 58.99 _fBB
040			_a01
041			_aeng
072	7		_aGTC _2thema
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072	7		_a658.802 _2bisac
100	1		_aDerina Holtzhausen
245	1	0	_aPrinciples of Strategic Communication
250			_a1
260			_aOxford _bRoutledge _c20210709
300			_a342 p
520			_bDesigned to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
700	1		_aJami Fullerton _4A01
700	1		_aBobbi Kay Lewis _4A01
700	1		_aDanny Shipka _4A01
999			_c2424 _d2424