000			02103 a2200349 4500
001			1317625307
005			20250317100417.0
008			250312042015GB 65 eng
020			_a9781317625308
037			_bTaylor & Francis _cGBP 84.99 _fBB
040			_a01
041			_aeng
072	7		_aGTC _2thema
072	7		_aJBCT _2thema
072	7		_aKJSP _2thema
072	7		_aNH _2thema
072	7		_aGTC _2bic
072	7		_aJFD _2bic
072	7		_aKJSP _2bic
072	7		_aH _2bic
072	7		_aBUS024000 _2bisac
072	7		_aBUS052000 _2bisac
072	7		_aLAN004000 _2bisac
072	7		_a659.2 _2bisac
100	1		_aErica Weintraub Austin
245	1	0	_aStrategic Public Relations Management _bPlanning and Managing Effective Communication Campaigns
250			_a3
260			_aOxford _bRoutledge _c20150220
300			_a398 p
520			_bStrategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
700	1		_aBruce E. Pinkleton _4A01
999			_c3020 _d3020