000 01927 a2200349 4500
001 1909293547
005 20250317100417.0
008 250312042013GB eng
020 _a9781909293540
037 _bTaylor & Francis
_cGBP 33.99
_fBB
040 _a01
041 _aeng
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100 1 _aAlexandra McKay
245 1 0 _aStrategic Sustainability
_bWhy it matters to your business and how to make it happen
250 _a1
260 _aOxford
_bRoutledge
_c20130527
300 _a62 p
520 _bIn many businesses sustainability is one person’s passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.Strategic Sustainability: sets out why sustainability matters to businesses – the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins  for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.
999 _c3022
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