000 01289 a2200241 4500
001 1611320399
005 20250317100419.0
008 250312042011GB eng
020 _a9781611320398
037 _bTaylor & Francis
_cGBP 38.99
_fBB
040 _a01
041 _aeng
072 7 _aGTC
_2thema
072 7 _aGTC
_2bic
072 7 _aLAN004000
_2bisac
072 7 _a302.2
_2bisac
100 1 _aArthur Asa Berger
245 1 0 _aUnderstanding American Icons
_bAn Introduction to Semiotics
250 _a1
260 _aOxford
_bRoutledge
_c20111031
300 _a184 p
520 _bThis brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
999 _c3252
_d3252