000			02019 a2200301 4500
001			1351959662
005			20250317111554.0
008			250312042017GB eng
020			_a9781351959667
037			_bTaylor & Francis _cGBP 51.99 _fBB
040			_a01
041			_aeng
072	7		_aTRP _2thema
072	7		_aKJMV7 _2thema
072	7		_aKJS _2thema
072	7		_aTRP _2bic
072	7		_aKJMV7 _2bic
072	7		_aKJS _2bic
072	7		_aTRA002000 _2bisac
072	7		_aBUS000000 _2bisac
072	7		_a387.7360688 _2bisac
100	1		_aDavid Jarach
245	1	0	_aAirport Marketing _bStrategies to Cope with the New Millennium Environment
250			_a1
260			_aOxford _bRoutledge _c20170302
300			_a156 p
520			_bAirport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
999			_c3564 _d3564