000 01487 a2200265 4500
001 135175596X
005 20250317111557.0
008 250312042017GB eng
020 _a9781351755962
037 _bTaylor & Francis
_cGBP 41.99
_fBB
040 _a01
041 _aeng
072 7 _aJHB
_2thema
072 7 _aJHB
_2bic
072 7 _aSOC000000
_2bisac
072 7 _aSOC026000
_2bisac
072 7 _a302.234508693
_2bisac
100 1 _aKaren Ross
245 1 0 _aBlack Marks
_bMinority Ethnic Audiences and Media
250 _a1
260 _aOxford
_bRoutledge
_c20170712
300 _a238 p
520 _bThis title was first published in 2001. This text brings together a collection of empirical studies focusing on the relationships which minority ethnic audiences have with and to media texts, both mainstream and minority. The media which comprise the focus for the essays include television, film, advertising, magazines and the press. The field of media studies has moved beyond the model of media consumer as passive recipient towards individuals and groups who are altogether more engaged, responsive and critical. But studies of the interactive media consumer often fail to consider the specific characteristics of "race" and ethnicity which come into play for minority ethnic audiences, and this book aims to add to the limited knowledge of the ways in which ethnic markers intervene in textual understanding and contestation.
700 1 _aPeter Playdon
_4B01
999 _c3774
_d3774