000			02217 a2200373 4500
001			1317173252
005			20250317111557.0
008			250312042016GB eng
020			_a9781317173250
037			_bTaylor & Francis _cGBP 56.99 _fBB
040			_a01
041			_aeng
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072	7		_aLAN025000 _2bisac
072	7		_a070.5797 _2bisac
100	1		_aBill Martin
245	1	0	_aBooks, Bytes and Business _bThe Promise of Digital Publishing
250			_a1
260			_aOxford _bRoutledge _c20160408
300			_a298 p
520			_bHow are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.
700	1		_aXuemei Tian _4A01
999			_c3796 _d3796