| 000 | 01040 a2200253 4500 | ||
|---|---|---|---|
| 001 | 1317316878 | ||
| 005 | 20250317111604.0 | ||
| 008 | 250312042015GB eng | ||
| 020 | _a9781317316879 | ||
| 037 |
_bTaylor & Francis _cGBP 62.99 _fBB |
||
| 040 | _a01 | ||
| 041 | _aeng | ||
| 072 | 7 |
_aNH _2thema |
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| 072 | 7 |
_aHB _2bic |
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| 072 | 7 |
_aHIS000000 _2bisac |
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| 072 | 7 |
_aMED039000 _2bisac |
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| 072 | 7 |
_a338.4761510904 _2bisac |
|
| 100 | 1 | _aJean-Paul Gaudilliere | |
| 245 | 1 | 0 |
_aDevelopment of Scientific Marketing in the Twentieth Century _bResearch for Sales in the Pharmaceutical Industry |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20151006 |
||
| 300 | _a288 p | ||
| 520 | _bThe global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. | ||
| 999 |
_c4425 _d4425 |
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