| 000 | 01251 a2200241 4500 | ||
|---|---|---|---|
| 001 | 1315430517 | ||
| 005 | 20250317111604.0 | ||
| 008 | 250312042016GB eng | ||
| 020 | _a9781315430515 | ||
| 037 |
_bTaylor & Francis _cGBP 39.99 _fBB |
||
| 040 | _a01 | ||
| 041 | _aeng | ||
| 072 | 7 |
_aGTC _2thema |
|
| 072 | 7 |
_aGTC _2bic |
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| 072 | 7 |
_aLAN004000 _2bisac |
|
| 072 | 7 |
_a658.8003 _2bisac |
|
| 100 | 1 | _aArthur Asa Berger | |
| 245 | 1 | 0 | _aDictionary of Advertising and Marketing Concepts |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20160701 |
||
| 300 | _a143 p | ||
| 520 | _bFrom AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals. | ||
| 999 |
_c4436 _d4436 |
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