000			02129 a2200277 4500
001			1351942824
005			20250317111605.0
008			250312042017GB eng
020			_a9781351942829
037			_bTaylor & Francis _cGBP 51.99 _fBB
040			_a01
041			_aeng
072	7		_aTRP _2thema
072	7		_aKJC _2thema
072	7		_aTRP _2bic
072	7		_aKJC _2bic
072	7		_aTRA002000 _2bisac
072	7		_aBUS000000 _2bisac
072	7		_a387.70684 _2bisac
100	1		_aNawal K. Taneja
245	1	0	_aDriving Airline Business Strategies through Emerging Technology
250			_a1
260			_aOxford _bRoutledge _c20170302
300			_a216 p
520			_bIn the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.
999			_c4522 _d4522