000 02478 a2200313 4500
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020 _a9781317127635
037 _bTaylor & Francis
_cGBP 41.99
_fBB
040 _a01
041 _aeng
072 7 _aJPS
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072 7 _aJPWC
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072 7 _a1F
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072 7 _aJPS
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072 7 _aJPVL
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072 7 _aPOL000000
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072 7 _a327.5101821
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100 1 _aJia Gao
245 1 0 _aGlobal Media and Public Diplomacy in Sino-Western Relations
250 _a1
260 _aOxford
_bRoutledge
_c20160722
300 _a218 p
520 _bMany researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.
700 1 _aCatherine Ingram
_4B01
700 1 _aPookong Kee
_4B01
999 _c5017
_d5017