000			02059 a2200349 4500
001			1317213068
005			20250317111614.0
008			250312042018GB eng
020			_a9781317213062
037			_bTaylor & Francis _cGBP 45.99 _fBB
040			_a01
041			_aeng
072	7		_aKJM _2thema
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072	7		_aBUS000000 _2bisac
072	7		_a338.4766342 _2bisac
100	1		_aIgnazio Cabras
245	1	0	_aHistory of the Beer and Brewing Industry
250			_a1
260			_aOxford _bRoutledge _c20180419
300			_a234 p
520			_bBeer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History .
700	1		_aDavid Higgins _4B01
999			_c5185 _d5185